The Story behind the Logo
The logo may not be what you first expect to see in relation to veganism. But that kinda represents who I am and what the Vegan Chop House is. We’re a series of contradictions. On first glance, we might appear to be one thing. But on closer inspection – if you take the time to look a little deeper, you’ll come to see something entirely different.
Very early on I had an idea of what I thought the logo should look like – or incorporate. I wanted an image of my grandfather, Harold Turner (grampie) and one of his prize bulls in the logo. My nan and gramp had a major influence on the kind of person I wanted to be. My grampie was for many years a stockman in England.
I grew up farming and both the man and the photograph represented all of the qualities that I’d hoped to aspire to – if I was lucky or disciplined enough. The logo and the man represented an integrity and a sense of both honor and compassion that don’t come often.
“But dad, you have a problem?”, says Blythe (my daughter). “What’s that”, I ask? It’s not the first time Blythe has told me I have a problem. “You can’t put a cow with a ring through its nose on a vegan website”, She says. Teenage wisdom at its best, I think’s.
“It’s not a cow, and you don’t want to try and milk it. It’s a bull”, says I.
Okay, she had me on the ring through the nose. Perfectly normal thing to do to a bull, but I got the message – loud and clear. It was Blythe that suggested/told me that I needed to put my gramps arm around the bull, like my grandfather was friends with the bull. Now, not as far a stretch as you might think. Okay, I’m sure my gramps was never friends with the bull. Bulls don’t make good friends. My grandfather and others like him would have afforded the best care and pride that that they could have afforded to their livestock. So, it was off to the sketching pad I went. Finally, I came up with an idea that friends and family liked.
In full disclosure, I have been told on more than one occasion that some vegans will see the image of the bull and will be turned off and leave the Vegan Chop House. I can respect that. The Vegan Chop House, respectfully won’t be for everyone. My views won’t be for everyone. Farming and the original image that sparked the logo are a huge part of where I came from. I like where I came from. The Vegan Chop House is supposed to make a person stop and think. A bull on a vegan logo – seems like a contradiction. But so is the name, and so is great vegan food to most omnivores – non-vegans. Great food and vegan do not go together for most non-vegans.
I hope that vegans don’t get turned off by the logo or my opinions because, in truth vegans already understand the benefits of being vegan which supports their goals, my goals. I don’t think anyone needs to eat meat, fish, dairy… But I’m also not daft enough to think that I’m going to help support or convert anyone’s interest in living a total or partial vegan diet or lifestyle without satisfying their eye, taste and appetite first. And those my friends are all our friends.